Sui makes clothing customization easy by letting users create personalized designs or use AI-generated ideas. It connects customers with tailors, simplifying order management and delivery while helping tailors showcase their work. Sui combines creativity and craftsmanship for a smooth experience.
About the project
PROJECT TYPE
UI/UX design
PROJECT DURATION
3 Week
Challenges
Bridging the gap between design concept and final product, while providing tailors with a platform for showcasing work, remote collaboration, and customer acquisition.
Opportunity
Revolutionize fashion with our app, connecting customers and tailors for personalized clothing. Design dream outfits using AI or your creativity, while tailors efficiently manage orders on a streamlined platform.
1
Define
Problem Identification
Goal Setting
2
User Research
Desk Research
User Surveys
Interviews
User Journey Mapping
3
Competitive Analysis
Direct Competitor Analysis
Market Trends
4
Wireframing
Moodboard
Low-Fidelity Wireframes
High-Fidelity Wireframes
5
Final Design
Prototyping
Usability Testing
Primary Research
The research explored India’s tailoring industry to assess its state, understand perceptions, and examine why users prefer tailored over ready-made clothing, focusing on the experiences and frustrations of users and tailors.
The process began with affinity mapping to identify patterns, followed by a user flow chart to uncover knowledge gaps, leading to a two-phase questionnaire tested and refined for interviews and focus groups. Secondary research and surveys provided quantitative data, complementing qualitative insights and offering a comprehensive understanding of user needs.
Problem Discovery
Surveys and interviews revealed key challenges in the tailoring industry. Customers seek easier order personalization and tracking, while tailors want tools for better client management. Both groups showed strong interest in digital solutions, highlighting opportunities for innovation in this manual industry.
Competitor Analysis
User Survey
User Pain Points
Difficulty in finding skilled, affordable tailors nearby forces users to rely on distant, expensive shops.
Customers need to make multiple visits to tailors shops before receiving the final product.
Tailors recommended by older generations may not deliver modern designs as expected.
No proper system exists for storing customer data or measurements, leading to communication issues about order details.
Without a proper online platform, tailors struggle to expand their bussines beyond their immediate locality
The uncertainty of delivery timelines disrupts customer plans, especially for events or occasions.
User Persona
Lakshmi, 35
"I love getting my outfits stitched because it lets me add my personal touch. But finding someone who can match my vision is always a challenge."
Job
Doctor
Place
Guntur
Lakshmi values punctuality and expects timely services. She prefers trendy, fashionable outfits that match her lifestyle. Being tech-savvy, she frequently uses online platforms to find services and products. She enjoys getting dresses stitched, as it allows her to customize outfits to her preferences.
Frustrations
- Frustrated when dresses aren't delivered as promised, disrupting her plans.
-Struggles to find shops offering the latest fashion trends, limiting her style choices.
-Finds waiting two weeks for a dress inconvenient, especially when she needs quicker results.
- Challenges in finding a shop that consistently meets her expectations for quality, timeliness,
and style.
Ramesh, 47
Job
Tailor
Place
Vijayawada
A seasoned tailor, owning a mid-sized boutique, specializes in a range of services from stitching and pre-made clothing to embroidery work and custom designing. He is continuously driven to enhance his business by embracing technology. Open to taking risks and experimenting with new ideas, he firmly believes that the future of tailoring lies in the seamless integration of technology.
Frustrations
- Lack of an easy-to-use interface for employees and non-tech-savvy tailors.
- Unclear timelines make organization in the tailoring industry difficult.
Information architecture
User Flow
Concept Design
Colours and Typography
D7A89E
D7A89E
D7A89E
D7A89E
High-Fidelity
Tailor Portfolios & Reviews:
Review portfolios, ratings, and customer feedback to confidently select the perfect tailor for your needs.
AI-Driven Customization:
Generate AI designs, sketches, or photos to collaborate with tailors and bring your vision to life.
Shop Fabrics Online with Ease:
Shop fabrics online and get them delivered either to you or directly to your chosen tailor.
Seamless Design Upload & Fabric Pickup:
Upload your designs, schedule pickups, and ensure hassle-free delivery through our fabric shop partnerships.
Discover Tailors Anytime, Anywhere
Explore skilled tailors across India based on your needs and location radius.
Final Design
50+ Screen
Pooja, Parineeta, Srilakshmi, Akshay